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In a world that is increasingly digitally connected, organizations face an extremely competitive environment. You cannot wait until the digital storm is over. You have to act today, only a few of our current companies will survive in the future. But the future starts today. We include remarkable digital strategy examples from Heineken/Desperados, Booking.com/Staying, Wehkamp E-Commerce, Randstad/Tempo Team and British Telecom. They show that the future is digital.