Welcome to the digital future. We proudly announce our upcoming book: Digital Future. The book is based on a collaboration from both universities and companies. We are currently editing a first pre-release edition of the book in order to collect feedback and reviews. And we can use your help!
While we face a digital reality, many organizations have difficulties in making choices to bear the fruits of digital opportunities. As a result, many organizations seem to freeze. They lack to take action. They wait and continue to do what they have been doing while competition is slowly taking over.
We introduce the Digital Strategy Model and its three aspects Enable, Engage and Evaluate as the background for the interviews and case investigation. The Digital Strategy Model is the result of multiple earlier studies, published in multiple peer-reviewed articles and many cycles of improvement over the last three years.
For the book we spoke with digital leaders of:
– Heineken / Desperados
– Booking.com / Staying
– Wehkamp
– Randstad / Tempo Team
– British Telecom
We have used the Digital Strategy Model for the interviews. We have selected the cases of above because they serve as remarkable examples for digital leadership and transformation. We complete the book with a practical guide and tools for developing digital strategies based on many years of business experience.
Engage, enable and evaluate your own digital strategies! If you want to receive a pre-release copy – as soon as it is ready – and provide us with feedback, please let us know via this link. Be one of the first to read it and help us create a marvelous book. We are also open for contact with organizations and brands who consider themselves as digital leaders. Maybe you van even join the community behind this book.
Robin Effing, Saxion University of Applied Sciences / The University of Twente / Tilburg University (TIAS)
Ton Spil, University of Twente
Menno Both, Both Social
Bibian Ogbuji, Brunel University London